What We Do

Creative Direction | Estimating | Location Scouting | Permitting | Catering | Travel & Transportation | Casting | Talent Negotiations | Video Equipment Rental | Video Insurance | Crew & Vendor Management | Stylists, Props & Wardrobe | Set Design & Construction | Digital Techs & Archiving | Transportation | Travel - Customs & Carnets | Commercial & Narrative | Production Schedules | Post-Production | CGI & FilM Editing | Sound Techs | Gaffers & Key Grips | Arial | Catering & Craft Services | Director of Photography | Green Studios | Union & Non-Union Crew | Budget Control | Final Billing



Roman Prudkin has been active in the advertising industry in front and behind of the camera, bringing 20 years of creative, agency and production experience into practice. Roman has worked all over the world including Russia, China and all over the United States in print advertising, fashion and catalog with clients such as Dolce and Gabanna, Gucci and Armani as well as many high-end commercial brands.

His in-depth operational management behind the camera proves invaluable in video production and is one of the original co-founders of ZEDAfilms providing creative and entrepreneurial spirit and inspiration to every project.


Filiz Rezvan is originally from London, England but has been established in the San Francisco Bay Area within the photography & video business for the past 15 years. Filiz is a natural entrepreneur, and a visionary who thinks outside the box. She is enormously creative and has a sensitive understanding of the human condition. Her innate curiosity inspires and enhances any creative brief to its full potential. 

She has a BA Hons in Humanities & Media, studying Film, Narrative and Genre at the British Film Institute in London, with a distinction in film screenwriting.

Her wish to communicate the richness of life and her dedication to truth and beauty led to her become one of the founders  and she loves what she does with a passion, you feel her vibrant energy on set including her laugh which is totally infectious.



Joseph Seif is a talented commercial & narrative director of photography and photographer.  Joseph has a Master of Arts degree and Bachelor degrees in Communication and Advertising Photography. In 2014, he continued his classical and VFX cinematography training at the Global Cinematography Institute in Los Angeles with legendary directors of photography Vilmos Zsigmond, ASC and Yuri Neyman, ASC. 

He has since lensed leading campaigns in the US and around the world for Airbnb, Reebok, Salesforce, Sting, Google, HP, Adobe, Genentech, Cosmopolitan, Metallica and many others. His images have appeared in Fast Company, The Wall Street Journal, The Economist, and Forbes, having photographed the likes of Sir Richard Branson, Sting, Sean Penn, and Condoleezza Rice. 

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